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Hey there, I'm Vermillion Choo, a designer with over 7 years of experience in both advertising and IT sector. Well versed in combining creativity into everyday technology and able to communicate effectively across teams.

I worked on a variety of projects in the past with the industry's best practices in mind, including: mobile payment, e-commerce, travel & hotel booking platform and etc.

  • Language Proficiency

  • English, Cantonese (HK), Chinese 中文(CN/TW), Malay

  • LinkedIn Account


Imagine Cup Taiwan 2013

Project | Dr.Elly
Organizer | Microsoft

A RPG based Rhythm Game on PC with Windows Mobile Phone, awarded Second Prize, Imagine Cup 2013 by Microsoft - Games Competition Local Finals in Taiwan.

Samsung Gear App Challenge2014

Project | Musicrun
Organizer | Samsung

Musicrun help to switch songs based on users' running speed. Users can customize music playlists into 3 mode: sprint, jogging, and walking which means different speed.

Musicrun also records users’ running history - speed, distance, time and steps so that user can review each running status. Awarded Finalist Prize in Round 1.

Imagine Cup Taiwan
Samsung Gear App Challenge


User Interface (UI)

Screen Design Across All Platform

User Experience (UX)

Wireframe, Prototype, Information Architecture


Corporate Identity Design, Rebranding

Web Front End Dev

Basic HTML, CSS, Bootstrap

Interactive & Multimedia

GIF, Animation, Games


Digital, handdraw, Comic, Graphic

Product Thinking

Conceptualizing, Analyzing, Evaluating

Contemporary Aesthetic

Art sense is not common sense

Project Management

SWOT analaysis & Timeline management